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MARTA MORETTO
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CLOSE YOUR EYES
Copyright © Marta Moretto / All rights reserved
Marta Moretto (Genoa, 1966) is an eclectic artist,
alternately a graphic designer, art director, copywriter, illustrator,
photographer, script writer, video director, set designer, web designer. After
studying at the G. Byron School of Visual Communication in Genoa, she co-founded Coma in 1989 and Icona in 1990,
companies for corporate marketing and visual communication. Since 1993, she has
continued her activities as a freelancer. She has conceived many advertising
campaigns and edited numerous publications. As an illustrator, she won the San
Bernardo Contest in 2004. As a videomaker, she produced and directed several
short films between 1997 and 2008. As an artist, she was selected to the
Celeste Prize 2004.
“Which
is the distance between our being and the image we ourselves believe/hope/dream
to cast? If appearing matters more than
being, this is my challenge: let’s give up appearing. Just close your eyes and you will be
yourself. Let’s think about ourselves: first about what we really
are, then maybe we’ll try to attune our being with our appearing. We'll have to
start again, to reset our idea of ourselves. So, don’t look: close your eyes
and just imagine yourself. I took pictures of women and men of various origins
(Africa, Asia, Europe, America) and statuses: chefs and waiters, craftsmen and
restorers, retired people and teachers, entrepreneurs and refugees, artists and
shopkeepers. As a portrait photographer, I would like people looking at my pictures to try and think
about the meaning of the self. Are we still able to find our being and to be
proud of it?”
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Private Eye 
